Define the month and the amount being measured
Record the agent, reporting month and date the records were checked. Compare completed months. Label an unfinished month as ‘in progress’ and account for the different observation window before judging performance.
A property's selling price, the office's service fee production and the agent's share are different amounts. Define gross/net and VAT treatment before comparing figures. Do not combine incompatible definitions under one revenue total.
Read sales, production and collections separately
Completed sales count transactions; service fee production records service fee attributed to a period; collections record payments received. These events may fall in different months. Payments to the agent are another separate event.
Illustrative example: two sales produce TRY 120,000 in service fee on a consistent basis, of which TRY 80,000 is collected. With no other adjustments, TRY 40,000 remains to collect. That is not the agent's earnings: the applicable sharing plan must be evaluated separately.
A target and a CAP/tier plan measure different things
Against a monthly production target of TRY 150,000, actual production of TRY 120,000 on the same basis represents 80% attainment. If no target is set, or it is zero, show ‘Target not set’ instead of a percentage. These amounts are illustrative, not market observations.
CAP and tier plans describe office-specific service fee sharing conditions. You need the thresholds, production basis and effective date to evaluate a share. Keep target attainment separate from tier progress and check how a plan change affects historical records.
A checklist for the monthly review
Use this sequence as a meeting template. Assign an owner and a follow-up date to every open action.
- Confirm the agent, reporting month and completed sale records.
- Review service fee production, collections and agent payments separately.
- Compare actual results with the defined target and the previous month on the same basis.
- Review active listings for outdated prices, missing photos or incomplete information.
- Agree the next action for overdue follow-ups and outstanding conversations.
- Set measurable next-month targets, owners and review dates.
Turn the scorecard into a working plan
High production alone does not establish that collections or listing records are up to date. Likewise, a new agent's low sales count should be assessed with their time in role and the completeness of the records.
Use the agent, reporting and finance screens available to your role in EmlakDiyo to prepare the discussion. This guide describes a review method; it does not make private agent or client records public.
Common questions
What belongs in an agent scorecard?
Review completed sales, service fee production, target attainment, collections, listing quality and follow-ups with a clear reporting period and scope. Missing data should not become a score or a zero.
Are collections the same as agent earnings?
No. Collections are received payments; agent earnings depend on the applicable sharing conditions. Earned and actually paid amounts are also separate.
How do I report growth from zero sales?
Do not divide by zero. State the counts and periods, for example ‘0 sales last month; 2 this month’, without inventing a percentage.
Is this a public agent ranking?
No. This guide is a method for internal reviews. Actual scorecards belong behind role-based access, and private notes and client details should not appear on public pages.